Build something that’s actually yours.
You spent a decade building someone else’s company. Groundwork gives you the three things it takes to build your own: a room of owners doing it alongside you, a documented playbook that already works, and the software to run the whole business from your phone.
Cohort 1 opens November 1 · $4,500/yr locked for life · 49 of 50 seats left
Three things, built to work together.
The Room
A private community of owners building the same kind of business at the same time — plus a pod of three to five people near you, in non-competing trades, who know your numbers and expect your update. Not a Discord you mute. A group small enough that people notice when you go quiet.
The Playbook
Everything we learned building a real contractor business, written down and filmed: how to pick a trade, price a job, run ads that fill a calendar, close on the phone, and hire your first crew. You're not working out the order of operations. You're executing one that already worked.
The Software
The same platform we run our own company on — quoting, scheduling, dispatch, invoicing, and follow-up, from your phone. Most people starting a contractor business spend year one duct-taping five tools together. You start on day one with what we built after doing exactly that.
Built for our own crews first. Yours on day one.
Groundwork isn’t a course with a Slack channel bolted on. The platform came first. We built it because we needed it, and it ran real jobs for real money long before anyone else logged in.
Every number that matters lives in one place, so you’re running a business instead of guessing at one.
The platform is included for as long as you’re a member. No per-seat pricing, no upgrade tier, no separate bill.
- Quote
- From the driveway, before you pull away
- Schedule
- Crews and trucks, without a whiteboard
- Invoice
- The moment the job is done
- Follow up
- On autopilot, so nothing goes cold
- Measure
- Cost per lead, close rate, margin by job type
How members get from a laptop job to a booked calendar.
Choose your trade and market
- Learn
- How to size local demand, compare margins and startup costs across trades, and pick the one that fits your capital and your temperament.
- Software
- Demand and competitor data for your territory.
- Room
- Your pod pressure-tests the plan before you spend a dollar.
Set up the business
- Learn
- Entity, insurance, licensing, your pricing model, and the equipment list that's actually necessary versus the one that just feels necessary.
- Software
- Your account configured for your trade, with pricing and quote templates preloaded.
- Room
- A one-on-one onboarding call, plus everyone who set theirs up last month.
Get the phone ringing
- Learn
- The ad accounts, creative, budgets, and local SEO that produced our first hundred jobs — copied, not theorized.
- Software
- Leads land in your pipeline with attribution attached, so you know what's working by the week instead of by the quarter.
- Room
- Monthly ad breakdowns where we open real accounts. Including yours.
Close and deliver
- Learn
- The quoting and sales scripts, the objection handling, and the follow-up cadence that turns estimates into signed work.
- Software
- Quote from the driveway, invoice from the truck, follow-up on autopilot.
- Room
- Recordings of real sales calls, taken apart line by line.
Hire and step back
- Learn
- When to hire, what to pay, how to train a crew, and how to raise prices without losing the calendar.
- Software
- Scheduling, dispatch, and crew management built for more than one truck.
- Room
- The people six months ahead of you — and the retreats, where the conversations you actually needed tend to happen.
This isn’t theory. It’s a working contractor business, opened up.
Groundwork is built and taught by the team behind Hill Country Slabs — a concrete business taken from its first job to a $3M exit. Same playbook. Same platform. Same numbers. You’re learning from the people who actually did it, not a guru selling a course.
Revenue in the first 11 weeks
Profit after month one
What the business sold for
Seats in Cohort 1
Hill Country Slabs’ actual results, from one truck in one market. They’re what the playbook produced for us — not a promise of what it will produce for you. What you earn depends on your trade, your market, your capital, and the work you put in.
“I built Hill Country Slabs with just a phone. The only thing I wish I’d had was a room full of people who’d already done it. That’s the thing we’re building.”
Software ate the white-collar economy. It can’t pour concrete.
Screen work is getting automated by the month while demand for skilled, local, hands-on work keeps climbing. But the reason to do this isn’t fear. It’s that you’re unusually well equipped for it: capital, systems thinking, marketing instincts, and the discipline to run a process. Most contractors never had any of the four. You’d be starting with all of them.
The price climbs. Your rate never does.
Three founding cohorts, filling in order. Join in any of them and that price is locked in for life — every cohort after you pays more, forever.
Locked for life — this rate never goes up on you.
Locked for life — this rate never goes up on you.
Locked for life — this rate never goes up on you.
Every cohort gets the identical membership
- Software
The full platform, included for every year you're a member. No per-seat pricing.
- Education
The complete written playbook and video library, updated as we learn, plus monthly live coaching and recorded sales-call breakdowns.
- Community
Your geography-based pod in non-competing trades, the private member room, and two in-person masterminds plus a retreat each year.
Membership is by application · Reviewed in the order received · The only thing that changes between cohorts is the price of the door.
The honest answers.
No. Most members come from tech, finance, or corporate backgrounds and start fresh. The playbook assumes you've never swung a hammer — and your operating, hiring, and marketing skills are a real advantage over the average contractor.
Lay your groundwork.
The work that everything else gets built on starts now. Cohort 1 opens November 1 at $4,500/yr — apply today and be first in line.